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Are your digital ads engaging or intrusive? It depends who you’re targeting

How can marketers ensure that their digital ad campaigns cut through across an ever-expanding choice of channels, without alienating people along the way?Read more

Five ways China is progressing from follower to auto industry leader

China’s automotive industry is moving fast. The relentless ambition and agility of domestic players along with state support will inspire and shape the future of the automotive industry.Full article

From bricks, clicks to Insta-pics: what’s next for social commerce?

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping?Full article

Building brand equity on social media: what brands can learn from YouTube

People often feel that branded content on social media is irrelevant. As brands increase their spend on these channels, how can they build deeper relationships with people?Read more

Attention seekers: Is communications overload alienating people?

How can brands streamline their brand communications, to target the moments when people are most receptive to them?Read more

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From bricks, clicks to Insta-pics: what’s next for social commerce?

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping?

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Building brand equity on social media: what brands can learn from YouTube

People often feel that branded content on social media is irrelevant. As brands increase their spend on these channels, how can they build deeper relationships with people?